Sunday, 13 February 2011

Most commonly used colours

I created a graph in Photoshop (no, I don't have excel) to show the most commonly used colours of websites that fall under City Farm when searched on Google. The results weren't surprising, although I have taken note that I thought yellow would be there, and no websites used it, on the otherhand I was surprised orange even came up. The only site that used it had large orange text as it's header and it should be noted that the same site that used orange was also the same site that used red.

I found that the most common two colours (especially in conjunction with eachother), were green and white. I knew it was a popular choice, but the majority of websites were either completely green or green with a white background for the text. This tells me that if I make a green and white website, it will look like every other website, which is not what I want. If my design looks the same as every city farm site then what impression will people be left with and would they be more likely to show more interest? Doubtful. Of course I'm not going to single out these colours completely, it's obvious they're popular for a reason, but as long as I'm aware that if I use these colours, I have to come up with something really special in the layout or the way the content is organised.

 Black was also present but not as a dominant colour, for example the text  or the navbar would be black.

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