PRP Research Question
Has the advent of purely digital typography negatively affected design outcomes and consumer perceptions of design?
What is your PRP Research Topic?
I want to focus my PRP topic around the evolution of typography and the methods used the implement it. In the past two decades, visual media has boomed in to such an important part of corporate identity and advertising that it is now almost impossible to generate a good image for public eyes without the aid of digital design.
Typography is one of these areas of design that has expanded far beyond what it was 20 years ago. Advances in technology have aided this growth and it has developed to the point were I believe that ease of implementation leads to weaker design outcomes.
I believe that its such an important part of todays design culture that any idea lacking thought in this area will most likely be of an unprofessional standard and therefore almost un-usable as a product to sell to clients.
I'd also like to enquire in to the actual growth of typography itself, how it has developed from merely being used to display information, to being a critical link in a corporations identity. CSS has allowed this change and I would like to prove it as well as learn about the traditional techniques that were used before its introduction to the design world.
I can use examples of companies that use variation of typography in their logos, and the difference between the logo of twenty years ago and the logo of today. I could also use examples of older advertisements that may demonstrate whether or not because of typographys increased importance, that the consumer has come to expect it a high standard of work, rather than it being a novelty.
In essence, has the consumer demand for high quality typography meant that only pieces demonstrating extremely high standards are acceptable to be used as part of a company's identity?
History of the Trajan type-face
"Trajan, i.e., the lettered inscription on the base of Trajan’s Column in Rome, is often regarded as one of the best models of the Imperial Roman alphabet."
There are multiple variations of the font, some more popular than others. The original doesn't include lower-case characters and neither does the most popular version, Trajan Pro. Although there are adaptations that include them. It is in essence, the original serif typeface as the Romans were the first to use serif typefaces. By that logic, you could also say that it's the best, as anything else after it is influenced by it in some way.
Trajan Pro
Trajan Pro introduced as an Adobe typeface in 1989 by designer Carol Twombly. It is one of the most popular fonts used for Film. Examples:
There are very small differences between Trajan and Trajan Pro. Personally I believe they are fairly negligible as they are so minor. Comparing the two, I can only see a few pixels that vary from both fonts.
I think it's important that I've researched this because it's such a timeless font. How does it relate to PRP topic? Referring back to what I said earlier, it is the original font. Timeless and original.
In my opinion it's effectively the beginning of original typography in it's simplest form.
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